DirekJet

Highly experienced Creative Director, Creative Producer, Creative Designer, and Creative Entrepreneur with an almost 30-year cumulative career spanning events, theatre, video, broadcast, branding, and creative industries across the Philippines and globally.

I began designing and directing as early as grade school and high school, eventually pursuing my passion professionally in the late ’90s. Since then, I’ve built a long-standing career in live, taped, and hybrid productions, with a diverse portfolio that includes concerts, pageants, product launches, corporate events, and multimedia productions—each crafted with strategic insight and creative precision.

My expertise spans Creative Direction and Production; Brand Design, Development, and Communication; Event and Production Management; Production, Product, Interior, and Industrial Design. I’m primarily a seasoned visual storyteller at heart, with a keen eye for aesthetics that don’t just look good but serve purpose and function—ensuring designs translate into immersive, meaningful, and results-driven experiences.

My creative depth is enhanced by a passion for interior design. Self-taught and inspired by my architect father, I’ve been designing spaces since childhood. This passion lives on in my scenography and production design work. I create show environments using SketchUp 3D models, ensuring every concept is fully experienced. I even designed my office construction, drawing from shows, travels, and cultural inspirations. I stay updated on global design trends—and often create my own.

My love for design naturally extends to my love for travel, which inspires creativity and fuels curiosity—leading me to establish vÖyjx Travel, a fully digital travel brand for fellow wanderlust-driven individuals. Travel is more than leisure—it’s a source of fresh perspectives, aesthetics, and cultural insights that enrich every creative endeavor.

I also maintain strong proficiency in Information Technology and Security, allowing seamless creative and technical execution from concept to delivery—across physical, digital, live, and hybrid environments. Whether for brand launches, productions, or corporate experiences, I ensure cohesive and secure brand integration throughout.

A strong management professional with a degree in Business Management from De La Salle University – Manila; trained in Stage Directing under Harlequin Theatre Guild and La Salle Dance Troupe; and formally educated in Video Directing focused on Digital Video at Mowelfund Film Institute. Completed secondary education at La Salle Green Hills.